Effective date: February 15, 2026
1) Information We Collect
We collect information in three main ways: (a) information you provide directly, (b) information collected automatically from your device, and (c) information received from service providers involved in processing your request or order.
- Contact information: name, email address, phone number, and any information you include in messages or forms.
- Order and transaction information: product interest, quote details, shipping information, and payment confirmation information (payment card data is handled by payment processors and is not stored directly on our servers).
- Customer support communications: records of calls, emails, chats, and support history (including transcripts where applicable).
- SMS/text messaging information: your mobile number, message content you send to us, opt-in/opt-out status, and timestamps related to messaging.
- Device and usage information: IP address, browser type, device identifiers, pages viewed, referring/exit pages, and approximate location derived from IP address.
- Cookies and similar technologies: identifiers used to support site functionality, preferences, analytics, and (where enabled) advertising measurement.
2) How We Use Information
We use personal information to operate our business and provide services. Common uses include:
- To respond to quote requests, questions, and customer support inquiries.
- To process and fulfill orders, including shipping and returns.
- To send transactional communications (e.g., order confirmations, shipping updates, service scheduling, warranty information).
- To send SMS messages (where you have opted in or where permitted by law), such as order updates, appointment reminders, customer support follow-up, and (if you separately consent) promotional offers.
- To maintain the security and performance of our website, prevent fraud, and troubleshoot.
- To analyze site usage and improve our products, content, and customer experience.
- To comply with legal obligations and enforce our agreements.
3) SMS / Text Messaging Privacy (Important)
If you provide a mobile number and consent to receive text messages from Natural Current, we will use your information to deliver and manage SMS communications. This may include:
- Collecting your phone number and consent status (opt-in/opt-out), and message metadata (timestamps, delivery status).
- Sending messages you request or that relate to your orders, quotes, support requests, and (if you consent) promotional offers.
- Maintaining compliance records to demonstrate your consent and preferences.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
Opt-out: You can unsubscribe at any time by replying STOP to any message. After you opt out, you may receive a final message confirming your opt-out request.
Help: Reply HELP for help, or contact us at (855) 372-8467 or info@naturalcurrents.com.
4) How We Share Information
We do not sell your personal information. We may share information in the limited circumstances below:
- Service providers: with vendors who help us operate our business (e.g., website hosting, analytics, payment processing, shipping and logistics, customer support systems, and SMS delivery providers). These vendors process information on our behalf and under contractual obligations to protect it.
- Legal and compliance: if required by law, regulation, legal process, or to protect the rights, property, and safety of Natural Current, our customers, or others.
- Business transfers: in connection with a merger, acquisition, financing, or sale of assets, where permitted by law.
We do not share your personal information with third parties for their own direct marketing purposes.
5) Cookies and Similar Technologies
Cookies are small text files stored on your device. We use cookies and similar technologies for:
- Essential site operation: security, load balancing, and basic functionality.
- Preferences: remembering settings where applicable.
- Analytics and measurement: understanding how visitors use the site so we can improve.
You can control cookies through your browser settings. Disabling some cookies may impact site functionality.
6) Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and the nature of the relationship.
7) Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
8) Your Privacy Rights
California (CCPA/CPRA)
If you are a California resident, you may have the right to: (a) know what personal information we collect, use, disclose, and share; (b) request access to and deletion of personal information; (c) request correction of inaccurate personal information; and (d) opt out of the “sale” or “sharing” of personal information (as those terms are defined by California law).
We do not sell personal information, and we do not share personal information for cross-context behavioral advertising in a manner that would constitute “sharing” under California law.
European Union / EEA / United Kingdom (GDPR basics)
If you are located in the EU/EEA or the UK, you may have rights to access, correct, delete, restrict, object to processing, and request portability of your personal data. Where we rely on consent, you may withdraw consent at any time (this will not affect processing that occurred before withdrawal).
Our legal bases for processing may include: performance of a contract (e.g., fulfilling an order), legitimate interests (e.g., site security and business operations), compliance with legal obligations, and consent (e.g., where required for certain marketing or cookie activities).
9) How to Exercise Your Rights
To make a privacy request, contact us using the information below and include the subject line "Privacy Request". For security, we may need to verify your identity before processing your request.
10) Children’s Privacy
Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
11) Changes to This Policy
We may update this policy from time to time. Changes become effective when posted on this page with a revised effective date.
12) Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact:
Natural Current / SunRay Engineering LLC
Orange County, California, USA
Phone: (855) 372-8467
Email: info@naturalcurrents.com